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Uniregisty sends confusing .XYZ promo; Frank sends a follow up

Something about numeric .xyz domains being like bitcoin. And then…

I was left scratching my head today when Uniregistry sent out a promo for .XYZ domain names. It starts with:

If someone told you in 2010 to buy $100 worth of Bitcoin, would you have done it?

Today, I am happy to share one of the most exciting pieces of news for our industry since the gTLD program was announced nearly one decade ago. To foster innovation and creativity on the Internet, Uniregistry will now offer 1.111 billion .xyz domains for just $0.99 per year to register, renew, and transfer. These domains, coined the 1.111B Class, include all 6-digit, 7-digit, 8-digit, and 9-digit numeric .xyz domains between and

The email, which is signed by Frank Schilling, suggests that these domains can be used for a number of purposes and might make a good investment (much like bitcoin).

Perhaps one of Frank’s lawyers took a look at the email and suggested it might be problematic. Uniregistry just sent a second email signed by Frank, and this one shows the sender name as Frank Schilling.

This one starts:

About an hour ago we made an announcement about a new category of numeric domains released at low prices today by .XYZ, coined .XYZ’s “1.111B Class”. As a retail registrar, we are delighted to support our registry business partners, and we understand that .XYZ is going to put a significant marketing budget and all of its creative talent to bear to popularize what it sees as a special class of registration.

At the same time, you should know that neither Uniregistry nor I provide investment advice. Uniregistry sells domain names as tools for internet-based business and communications. Nothing in our emails or on our website should be considered a solicitation or offer to buy or sell a domain, TLDs, or domains in general as an asset class, as a security, option, future, or financial instrument.

It goes on to include what appear to be genuine (i.e., actually written by Frank) thoughts on domain name investing and the risk it entails.

It’s an interesting sequence of emails. I’m still scratching my head about .XYZ’s marketing push for these numeric domains.

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Author: Andrew Allemann

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