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Apple continues its shift from i-Brands

iTunes Podcasts are now Apple Podcasts.

Apple is continuing to shift away from using i-Brand to name its products, moving toward the Apple brand instead.

It started with the Apple Watch. Then, Apple Music. Now, Apple Podcasts.

I bit hard on e-domains back around the turn of the century. These went out of favor once Apple popularized domains starting with i. Could Apple’s move away from i have an impact on the value of i-domains?

It’s unlikely to impact demand by other companies, at least in the short term. But, should Apple change the branding of any of its iconic products, it could impact cybersquatters who register i-domains trying to anticipate the next version of them.

If you’re looking for a couple great podcasts to subscribe to on iTunes, I recommend the Domain Name Wire Podcast and Internet of Things Podcast.

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Author: Andrew Allemann

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