INTA 4-Year Strategic Plan: Value, Consumer Trust, Innovation


The International Trademark Association (INTA) will implement a new strategic plan for 2018 to 2021 starting with the new year. The plan focuses on promoting the value of trademarks and brands, reinforcing consumer trust, and embracing innovation and change.
Fonte:https://www.ip-watch.org/2017/12/17/inta-4-year-strategic-plan-value-consumer-trust-innovation/
Author: William New

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