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That’s Zero, X-E-R-O

This company’s name (and domain name) is hard to spell.

I was listening to a podcast yesterday and heard an ad for Xero (prounounced Zero), an online small business accounting program similar to Quickbooks Online.

Xero is a nice looking name. It’s short and easy to remember once you see it.

The problem is that it literally fails the radio test. As a result, about a quarter of the commercial was spent explaining how to spell it.

“That’s Zero… X-E-R-O”.

So it’s not really that good of a domain name. If you tell someone to visit and don’t tell them how to spell it, they’ll end up at

Google owns (but doesn’t use) It would be a real bummer for Xero if someone bought from Google and used it for a financial products or service. That’s an entirely logical use for

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Author: Andrew Allemann

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