I didn’t have this seven-figure auction on my radar.
Is this the sleeper auction of the year?
I certainly didn’t expect an Austrian ccTLD auction to be one of the biggest of the year. But it certainly turned out that way.
Sedo auctioned off more than 1,000 short .AT domain names this month for over $1 million. The auction contained one and two character domain names, with most selling for less than $1,000.
C.at was the biggest seller, bringing home €56,000. Over ten domains sold for five figures.
The sales started to clear on Sedo’s sales list last week, but when I checked they had not yet been transferred to owners. Therefore, I don’t know the split between domain investors and end users.
I think the results here will push other ccTLD operators to think about releasing short domain names through an auction format.
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