Sedo set a new record for a “buy now” domain on its SedoMLS system.
There’s a lot of debate about setting fixed prices for your domain names. A reason to set fixed prices, especially when promoting through a distribution service like SedoMLS, is that it removes friction from the buying process and leads to more sales.
Most of the time we’re talking about sales of $5,000 or less. It makes sense for buyers to click the buy button and pull out their credit card.
But Sedo recently had a much bigger buy now sale through a channel partner: $200,000!
While Sedo cannot disclose the name, the company confirmed to Domain Name Wire that it was a Spanish keyword domain name in .com.
Sedo made some big buy now/fast transfer sales through its platform last year as well. Science.org ($49,000), StopTheHate.org ($24,888) and IdealSle
aep.com ($24,888) were all sold with the click of a button.
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Author: Andrew Allemann