Dnw Podcast Rss 3

An example of how to reduce domain confusion

This company’s decision to use a .net domain is a mistake.

I was cleaning out my inbox this afternoon when I came across two emails from my daughter’s school about student photos.

The first email announced that school photos were in and we can order copies from the photography company Strawbridge at Strawbridge.com.

Shortly thereafter, the second email arrived stating — oops! — it’s Strawbridge.net.

Strawbridge.com is owned by Macy’s (here’s why).

I think the photography company’s decision to use Strawbridge.net is a mistake. Its formal company name is Strawbridge Studios. They could buy StrawbridgeStudios.com on Afternic for only $1,816. It’s a bit longer but is less likely to lead to confusion.

Even a new TLD choice like Strawbridge.photos is less likely to lead to confusion than using the .net.

Or perhaps, since Macy’s no longer uses the Strawbridge brand, the photography company should try to work out a deal with the struggling department store.

© DomainNameWire.com 2017. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact copyright (at) domainnamewire.com.

Latest domain news at DNW.com: Domain Name Wire.

The post An example of how to reduce domain confusion appeared first on Domain Name Wire | Domain Name News & Website Stuff.

No related posts.

Author: Andrew Allemann

WordPress Video Lightbox